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About the Project

Provide a brief description of what you’re looking to do so we can get an idea of the project scope.

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Accuquote

PROJECT SCOPE

Early in the year, we started working with Accuquote, a large insurance aggregator, whose business model relies heavily on CRM, but who hadn’t updated their website in more than a decade.  After many months of heavy lifting, we are proud to have designed and built a site that utilizes:  dynamic content, hipaa-compliant client data, a heavily customized Content Management System, and a feedback loop that allows our client to understand and optimize images and pages.  Perhaps the best feature is that an life-insurance shopper can receive an online quote, aggregated from the nation’s best providers, within a minute.

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SERVICES

Web
User Experience

Accuquote_iPhone

We have utilized Optimizely technology to give Accuquote four unique home pages. We are able to track click-through results on the home pages to determine which design is yielding the best results. These results will inform a decision on which home page design should be utilized.

Accuquote_4

 

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