How to make “doing good” look great.
Developed the Beelove brand, packaging and an e-commerce website that takes cues from high-end fashion, even though its roots are far more humble.
Sweet Beginnings offers full-time transitional jobs for formerly incarcerated individuals and others with significant barriers to employment in a green industry — the production and sales of all-natural skin care products featuring its own urban honey. Using discarded or unwanted plots of land, these workers raise bees. The honey from their apiaries is then manufactured into top-of-the-line honey, soaps and lotions, which they sell online as Beelove products.
Sweet Beginnings came to us seeking a sophisticated business model and user-friendly website that could be translated across all brand touchpoints. Glantz strategically developed the brand from strategy to identity through the following services:
• Marketing Consulting
• Website Design & Development
• E-commerce integration
• Product Packaging & logo rebrand
• Vehicle Signage
• Point of Purchase Display
• Product Photography
• Facilitate the Beeline brand name transition to Beelove®
Our clean, boutique-inspired branding and packaging design allowed Beelove to compete online and on the shelves of any store. We built a custom WordPress website that allows a clean and simple shopping experience, and is just as easy for the client to maintain on the backend. The site marries a product catalog with inventory management and scalable e-commerce platform.
Our work for Beelove has extended product distribution in stores, fueled strong sales online and engendered countless PR opportunities and partnerships. We are proud to do beautiful, hard-working design for a great organization.