Prospective clients can easily navigate the Logistyx website to find the right product for their shipping needs.

Simply put, Logistyx Technologies helps businesses reduce shipping costs, boost efficiency and enhance customer service. A newly formed company, Logistyx brought us in at the ground level to launch the new company. Over five years we led their sales, product, and marketing teams to a successful $185M merger with the e2open Saas platform in 2022.

Naming Leads to Modular Branding

To start, we began a strategic and tactical exploration of company names, then developed the company’s brand identity. Knowing this new company would be the international leader in transportation logistics the day it launched, our branding needed to be bold, global and future-focused. Once the name was chosen, our team developed a fluid mark for Logistyx using a tangram, which allowed us to help tell their complex story with simple shapes.

A Merger of Three Companies

When Logistyx launched, they were immediately the leader in their category. They were able to achieve this success with the merger of three companies, which this simple and dynamic teaser video showcases.

Digital Launch of a New Brand

Simplicity was also our goal when it came to the user experience and design of the website. Understanding varied user personas was a key driver as we began this project. The sales team needed an up-to-date tool to showcase their solutions, and be applicable to businesses large and small, with varied journeys in over a dozen industries. The CMS and page structure needed to be user-friendly for the hands-on internal team, who would help develop the content for each major phase of this website over the next year.

Flexible Wireframes

Before the design phase of the website, we created a site map and user flow, followed by wireframes in which we fully collaborated with the client to go to market.

Presentations That Sell

Arming the sales team with tools to sell their software and services, we created an engaging presentation to help tell the Logistyx story. By leveraging illustrative content with PowerPoint animations, this deck helps their global team knock it out of the park. Note: Confidential content has been replaced with “Lorem ipsum”.