TCBOOST is a high intensity athletic training facility. They work with clients ranging from NFL players looking to boost their 40-yard dash time, to kids training camps. Our challenge was to balance the powerful and athletic aesthetic without making it seem too intimidating for the non-pros.
Through our research we found what trends were popular among other training facilities. Using the pop of red on black for the color scheme maintained the focused and intense attitude of the facility, while our photography showed the wide range of clientele brought in by TCBOOST.
We included several special features as well to assist with the sign-up process. The permanent sticky button on the side of the page is visible, but not disruptive or distracting. We also worked closely with the team to integrate the scheduling application, “Mind Body,” into the new site.