PROJECT SCOPE

For this challenge, we had to make “doing good” look great. Sweet Beginnings offers full-time transitional jobs for formerly incarcerated individuals and others with significant barriers to employment in the production and sale of all-natural skin care products. Using discarded or unwanted plots of land, these workers raise bees whose honey is then manufactured into top-of-the-line honey, soaps and lotions, which they sell online as Beelove products.

Sweet Beginnings came to us seeking a sophisticated business model and user-friendly website that could be translated across all brand touchpoints. Glantz strategically developed the brand from strategy to identity through a range of services that ran the gamut from marketing consulting, to website design and development, e-commerce integration, name strategy, product photography, and more.

Our clean, boutique-inspired branding and packaging design allowed Beelove to compete online and on the shelves of any store. We built a custom WordPress website that allows a clean and simple shopping experience, and is just as easy for the client to maintain on the backend. The site marries a product catalog with inventory management and scalable e-commerce platform.

Our work for Beelove has extended product distribution in stores, fueled strong sales online and engendered countless PR opportunities and partnerships. We are proud to do beautiful, hard-working design for a great organization.

SERVICES

Web
Logo
Packaging
Advertising