Eyefreight assists its customers by making sure they aren’t paying too much for all of their shipping costs. While this is a great way for business to save money it is fairly complicated to explain. We were tasked with making a site and collateral materials that were simple, eye catching, and that effectively communicated this global company’s complex money saving formulas for potential customers.
We wanted to focus on the user experience of the site, making sure it was easy for anyone in any number of the countries that Eyefreight serves to navigate and find the right shipping options for their business. The up-to-date look and feel of the fully functional site were reflected in the collateral and trade show booth materials.