Create a website and collateral materials that simplify this global company’s complex money saving formulas.
Eyefreight assists its customers by making sure they aren’t paying too much for all of their shipping costs. While this is a great way for business to save money it is fairly complicated to explain with lot’s of algorithms and charts. We had to make sure the site and collateral materials were simple, eye catching, and all around aesthetically pleasing for potential customers.
We wanted to focus on the user experience of the site, making sure it was easy for anyone, in any number of the countries that Eyefreight serves, to navigate and find the right shipping options for their business. The up-to-date look and feel of the fully functional site were reflected in the collateral and trade show booth materials.