TCBOOST is a high intensity athletic training facility. They work with clients ranging from NFL players looking to boost their 40-yard dash time, to kids’ training camps. Our challenge was to balance the powerful and athletic aesthetic without making it seem too intimidating for the non-pros.
After conducting research to determine popular trends among other training facilities, we settled on the pop of red on black for the color scheme to maintain the focused and intense attitude of the facility. In addition, our photography illustrated the wide range of clientele brought in by TCBOOST.
We also included several special features to assist with the sign-up process. The permanent sticky button on the side of the page is visible, but not disruptive or distracting. We also worked closely with the team to integrate the scheduling application, “Mind Body,” into the new site.