5 Tips to Improve Your Writing for Better Design & Content
WANT TO SEE MORE LIKE THIS?
Sign up to receive an alert for our latest articles on design and stuff that makes you go "Hmmm?"
Glantz asserts that good design is fundamentally improved by good writing, as compelling language combined with strong visuals is crucial for engaging audiences and creating impactful content. The article highlights that enhancing writing skills provides the essential foundation for design teams to produce effective communications, citing an example where a well-written post achieved over 28,000 views on LinkedIn. To foster this synergy, Glantz suggests practical methods like stepping away from the screen to stimulate creativity, diligently capturing ideas as they arise, and actively seeking inspiration from various sources.
How can you improve your writing skills for better design and content?
There’s a convenience store in Mexico worth five million dollars.
Did that catch your attention? It’s not clickbait. It’s the first line of a post that I wrote a few years ago that got over 28,000 views in LinkedIn. And it’s not just an intriguing line of copy; it also has a great image to go with it.
In our world where content is king, the kind of content that really engages combines great visuals and compelling language. Good design is simply made better with good writing, and good writing is made better with good design. If you ever need to write about your brand, services or product, you can improve your writing skills. This improved content will give your design team the fodder they need to make a great piece of communications. Yes, even better than the unintentionally successful example above!
Maybe becoming a great writer isn’t in the cards—I know I’ll never be a great designer, but I can design a few things because I’ve learned a few things. So here are a few simple tips to help you become a better writer.
How can walking or physical activity improve your writing and creativity?
Walking or physical activity can significantly improve your writing and creativity by allowing your conscious brain to disengage, thereby fostering creativity. When you find yourself staring at your screen, wondering when good ideas will come, walking away is a proven method. Science shows that disengaging from a challenge turns things over to a part of the brain where creativity blossoms. So, when you’re stuck or trying to figure out what to write, prepare some notes, jot down bullet points, and take them with you on a walk. Even a dog can be a muse; for example, the author wrote most of their book, 'The Worst Business Model in the World,' while walking their dog Nola.
When that happens, walk away. Science has proven that when you disengage from a challenge you abandon your conscious brain, and turn things over to a part of the brain where creativity blossoms. So when you’re really stuck, or when you’re trying to figure out what to write about, prepare some notes in your head, maybe even jot a few short bullet points on a Post-It note, and bring them with you as you start your walk.
And if you have a dog, put a leash on her and take her with. My dog Nola is my writing muse. Whenever she and I can get outside and take a long walk, good things happen in my writing. In fact I wrote most of my book The Worst Business Model in the World walking her!
Why is it important to immediately capture your writing ideas?
A potentially obvious but very important reminder: make sure you have a way to capture your thoughts.
You may think you’ll remember your brilliant thoughts perfectly when you eventually write them down, but regardless of how crystal clear an idea was when you thought it up, IT WILL NOT BE THE SAME IF YOU WRITE IT DOWN LATER. So please, for the sake of everything that’s good and holy when it comes to thinking up great stuff, capture your ideas right away. Find what method works best for you. Tattoo it on your arm. However you go about it, don’t lose those pearls of greatness.
I use an app on my phone called VoiceMemos. It’s super simple. I just hit record and talk, and pause when I need to. When I get back to my laptop, I have the raw materials I need to create something great. I transcribe it word for word, print it, read it, and start editing it on paper. That way I’ve captured my voice and the content, and can then get down to shaping it into writing better fit for readers.
How can you find inspiration and overcome writer's block through reading?
You can find inspiration and overcome writer's block through reading and collecting information, as 'writer’s block means I don’t have enough information,' according to Sebastian Junger. When you find yourself stuck, the solution is often to go to a source of inspiration, which frequently means reading whatever you can get your hands on. For example, the article about the convenience store in Mexico City, referenced earlier, was discovered while reading the Sunday New York Times. Whether it's your favorite blog, site, book, or magazine, picking something that interests you and digging in will lead to inspiration as you read and collect information. Remember, it's also important to write down these ideas as they come.
When I find myself stuck, I go to a source of inspiration, which often means reading whatever I can get my hands on. In fact, the article I reference at the start of this post about the convenience store in Mexico City was something I came across when I was reading the Sunday New York Times.
It may be your favorite blog or site or book or magazine. Pick something that interests you and dig in. Inspiration will come as you’re reading and collecting information. And did I mention it’s important to write it down?
How does taking a break or sleeping improve writing and content revision?
Like a fine wine, the things we write get better with age. I don’t think I’ve written anything that hasn’t been improved with a little time.
Tuck your words in when you hit the sack and let them benefit from a good night’s rest. When you take a look at them in the light of a new day, you’ll be amazed at how much excess language you used to make a simple point. When you can strip away the extraneous words, your content will be more compelling. Writing is more powerful when you capture the essence of a story in a thimble instead of a mug.
How can you create a strong conclusion to engage your audience in writing?
Give people something to remember. Ask them a question. Offer them a challenge. And don’t do it to promote yourself, do in in the service of your audience’s interests and make it about them. Give them some closure but also help them like you.
Consider these suggestions and watch your writing improve. When better writing combines with design, your whole marketing game gets better, and we can work together to create great content. In the words of the immortal Jerry McGuire, “Help us help you!”
As you begin to improve your writing, Here are a couple of questions for you to consider: Where will you walk when you start writing your next great piece? And how will you capture your thoughts?
Find Danny Schuman on LinkedIn.
Interested in our content services? Take a look at our offerings.