Whether you like it or not, Facebook is changing once again! The days of thumbnail sized pictures, underscored with lines of text are gone. The social network has already rolled out its new Timeline format, and has given all brand pages a March 30th deadline to make the switch! After that, Facebook will automatically activate Timeline for you.
Yes, change can be intimidating. But, brands can use the Timeline platform to their advantage! If customized properly, the new Timeline will drive consumer interaction and connect with visitors in an entirely new way.
In order to update your company page, a little design strategy goes a long way. Timeline capitalizes on the growing influence behind creative imagery used to draw in consumers. Brands can showcase stunning imagery at the forefront of their page and entice consumers to further interact with customized content and visuals.
If you have no clue where to begin when updating your page to Timeline, just follow the simple guide below in which we cover the basics. Your brand story will be brought to life via Facebook in no time!
*Note: You have the option to switch the Timeline “Preview” on for your page. This allows that ONLY YOU can see your new profile as you make changes. Once your page is ready to make the big switch, you can “Publish” for the rest of the world to see!
1. People Judge a Brand by its Cover
The Timeline cover photo displays an 851px by 315px banner across the top of your Page. It’s the first thing people see when they visit your page. This image should reflect your brand personality. Make it interesting, make it relevant… and have fun with it!
Things to avoid in your cover photo (due to Facebook’s restrictions):
- Calls to action (“Like Us” or “Share”)
- Price or purchase information
- Contact information
2. Update Profile Picture
The profile thumbnail will overlay the brand cover image, and should be uploaded at 180px by 180px (even though it is displayed at 125px by 125px). This is a great place to display your logo.
3. Customize Applications
One of the biggest differences in the Timeline is the customizable Applications. In the old format, standard applications appeared on the left navigation sidebar as text links with fixed icons. Now, they appear as large thumbnails, which can be custom designed. While only 4 Apps are on display at one time, you can have up to 16 in total. You can choose 3 of the 4 Applications you want to feature on the top of the page (the Photos tab is fixed).
To Customize Apps and Images:
- Click on the pencil that appears when rolling over the current Application image
- Select Editing Settings
- Click Change next to the ‘Custom Tab Image’
- Images to represent each Application should be uploaded at 111px by 74px
4. Tell Your Story in the “About” Section
Beneath the cover photo and page stats, users can click on the ‘About’ link to learn basic information about your brand. It’s important to draft a brief, yet impactful statement that simplifies your brand story for visitors, before they dive further into your page. This is also a good place to include your contact information and URL.
5. Other Applications You Should Explore!
Highlighted Posts: When users visit your page, they see a combination of highlighted stores. The Timeline allows you to go back through the timeline and “star” your best photos, stores and links that are still relevant, bringing them back to the surface and promoting consumer engagement. You can also remove any posts that are negative, irrelevant, or outdated.
Milestones: You can go back in the Timeline and publish significant milestones and events in your brand’s history. This is best done through photos or video posts.
Pinning: You have the option of pinning a post to the top of your feed each week. This is great for drawing attention to relevant information, such as promotional details, upcoming events or special contests.
We’d love to see your creative new look. Share your Timelines with us below by posting the URL in the comments so we can come and visit! Check out our Timeline here.