Early in the year, we started working with Accuquote, a large insurance aggregator, whose business model relies heavily on CRM, but who hadn’t updated their website in more than a decade. After many months of heavy lifting, we are proud to have designed and built a site that utilizes: dynamic content, hipaa-compliant client data, a heavily customized Content Management System, and a feedback loop that allows our client to understand and optimize images and pages. Perhaps the best feature is that an life-insurance shopper can receive an online quote, aggregated from the nation’s best providers, within a minute.
We have utilized Optimizely technology to give Accuquote four unique home pages. We are able to track click-through results on the home pages to determine which design is yielding the best results. These results will inform a decision on which home page design should be utilized.