B2BSales

Acquirent

Glantz Case Study: Acquirent B2B Sales Website Redesign

Launch Website

After acquiring three companies, Acquirent needed to convey a supported and empowered sales team that will help their clients’ businesses grow. To do this, we created a website to prove to their current and prospective clients that their unique training and sales process will help them achieve their goals.

  1. Established a strategy based on their measurement of success; generating more sales leads from major equity-backed clients.
  2. Improve their website’s user navigation, especially for their service offerings. 
  3. Update their content to express their expertise, and concisely guide users to contact their sales team.
Sample page of long form content on Acquirent's website Sample of Acquirent's blog feed on their website
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Frequently Asked Questions

1 How did Glantz help Acquirent improve their lead generation efforts?

Glantz established a strategy for Acquirent focused on generating more sales leads, particularly from major equity-backed clients. This involved updating their website content to clearly express their expertise and guide users to contact their sales team.

2 What was Glantz's role in enhancing Acquirent's website user experience?

Glantz focused on improving Acquirent's website user navigation, specifically for their service offerings. The goal was to make it easier for current and prospective clients to understand Acquirent's unique training and sales process.

3 How did Glantz help Acquirent communicate their unique value proposition on their website?

Glantz developed a website for Acquirent to convey a supported and empowered sales team. The site was designed to prove to clients that Acquirent's unique training and sales process helps them achieve their goals, by updating content to express their expertise.

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Evanston, IL 60201

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