Blue Software was looking for a fresh visual identity for their website that would reflect the value of their new software branding and packaging. Looking to attract potential clients, they wanted a site that would tell their brand’s story and highlight the successes their clients have had with their software. Blue wanted the new site to organize their large volume of content in a more user-friendly way that would improve the user experience.
We created a site that made it easier for visitors to find the information they are looking for. The serious and practical tone of the site was maintained while integrating fresh new design and imagery. The new site brings Blue’s value to the forefront and highlights the success clients have found with their software.