How did Glantz Design enhance the user experience for BLUE Software's website?

Glantz Design focused on organizing BLUE Software's extensive content to be more user-friendly. They created a site that simplified information discovery for visitors, integrating fresh design while maintaining a serious and practical tone.

What was the goal of the visual identity refresh for BLUE Software's website?

The primary goal was to create a fresh visual identity that reflected the value of BLUE Software's new branding and packaging. This refresh aimed to attract potential clients by effectively telling their brand's story and showcasing client successes.

How did the website redesign highlight BLUE Software's value and client successes?

The new site was specifically crafted to bring BLUE Software's value to the forefront and emphasize client successes. It achieved this by integrating fresh design and imagery, making it easier for visitors to find information and understand their impact.

BLUE Software Web Design & Branding Case Study

What was the project scope for BLUE Software's website redesign?

BLUE Software was looking for a fresh visual identity for their website that would reflect the value of their new software branding and packaging. Looking to attract potential clients, they wanted a website that would tell their brand’s story and highlight the successes their clients have had with their software. Blue wanted the new site to organize their large volume of content in a more user-friendly way.

We created a site that made it easier for visitors to find the information they are looking for. We were able to maintain the serious and practical tone of the site, while integrating fresh new design and imagery. The new site brings Blue’s value to the forefront and highlights the success clients have found with their software.

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What services did Glantz provide for BLUE Software?

Web
User Experience
Communications
Collateral
Infographics

BLUE solutions mockup BLUE products webpage

BLUE mockup desktop

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Frequently Asked Questions

1 How did Glantz Design enhance the user experience for BLUE Software's website?: Glantz Design focused on organizing BLUE Software's extensive content to be more user-friendly. They created a site that simplified information discovery for visitors, integrating fresh design while maintaining a serious and practical tone.
2 What was the goal of the visual identity refresh for BLUE Software's website?: The primary goal was to create a fresh visual identity that reflected the value of BLUE Software's new branding and packaging. This refresh aimed to attract potential clients by effectively telling their brand's story and showcasing client successes.
3 How did the website redesign highlight BLUE Software's value and client successes?: The new site was specifically crafted to bring BLUE Software's value to the forefront and emphasize client successes. It achieved this by integrating fresh design and imagery, making it easier for visitors to find information and understand their impact.