CenSea is a family-owned importer and wholesaler of frozen seafood. They sell to a range of companies, from food service distributors to industrial processors.

CenSea needed help updating its content to improve user experience and help deepen the knowledge base of its users of CenSea’s capabilities.

1. Rework the existing site’s information architecture to better lead users to learn more about CenSea and its products. 
2. Elevate their user experience and design to establish their expertise, and guide users to contact their sales team. 
3. Modernize the tone and look of the site for increased user trust, and match the quality of competitor sites.