How did Glantz help DSM introduce their bio-based products and services to the U.S. market?

Glantz crafted a strategy and budget focused on intimate trade shows to target DSM's core audience for market entry. They also created an informational microsite and extended integrated communication efforts across various collateral and digital executions to showcase scientific advancements.

What was the purpose and key features of the microsite developed for DSM?

The microsite served as a landing page for outbound marketing efforts, providing essential information about DSM's scientific advancements. It was designed to be fully responsive and optimized for mobile users, with its information hierarchy guided by wireframes.

Beyond the microsite, what other communication efforts did Glantz implement for DSM's market introduction?

Glantz extended integrated communication efforts across a host of marketing collateral, event materials, and various digital executions. This comprehensive approach supported DSM's presence at trade shows and their overall strategy for introducing their brand to the U.S. market.

DSM Bio-based Products: Marketing & Microsite Case Study

What was the scope of the DSM Bio-based Products and Services project?

DSM Bio-based Products and Services is focused on impacting our world with advancements in ethanol production to meet the demands of the future. Before this division could make a full-lasting impact in the United States, they needed to introduce themselves to this market and to showcase the benefits of their scientific advancements.

Crafted a strategy and budget that focused on more intimate trade shows, which zeroed in on their core target.
Created an informational microsite that would serve as a landing page from outbound efforts.
Extended integrated communication efforts across a host of collateral, event materials and digital executions.

What services did Glantz provide for the DSM project?

Glantz provided Web, Collateral, and User Experience services for the DSM project.

It all started with a tradeshow booth

Tradeshow Booth for IRFA Cocktail Reception

Wireframes guided our information hierarchy before we began design.

The finished product? A fully responsive microsite optimized for mobile users

Finishing off with marketing collateral

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Frequently Asked Questions

1 How did Glantz help DSM introduce their bio-based products and services to the U.S. market?: Glantz crafted a strategy and budget focused on intimate trade shows to target DSM's core audience for market entry. They also created an informational microsite and extended integrated communication efforts across various collateral and digital executions to showcase scientific advancements.
2 What was the purpose and key features of the microsite developed for DSM?: The microsite served as a landing page for outbound marketing efforts, providing essential information about DSM's scientific advancements. It was designed to be fully responsive and optimized for mobile users, with its information hierarchy guided by wireframes.
3 Beyond the microsite, what other communication efforts did Glantz implement for DSM's market introduction?: Glantz extended integrated communication efforts across a host of marketing collateral, event materials, and various digital executions. This comprehensive approach supported DSM's presence at trade shows and their overall strategy for introducing their brand to the U.S. market.