How did Glantz Design establish Logistyx Technologies' brand identity as a new market leader?

Glantz Design began with a strategic exploration of company names, then developed a bold, global, and future-focused brand identity for Logistyx. They created a fluid mark using a tangram to help tell the complex story of the company, which launched as an international leader in transportation logistics.

What was Glantz Design's approach to developing the Logistyx website for diverse business needs?

Glantz Design focused on simplicity in user experience and design, driven by an understanding of varied user personas. They created a website that served as an up-to-date tool for the sales team, applicable to businesses of all sizes across various industries, with a user-friendly CMS and flexible wireframes.

How did Glantz Design contribute to Logistyx Technologies' overall market launch and business growth?

Glantz Design was involved from the ground level to launch Logistyx, a company formed from the merger of three entities. Over five years, they led Logistyx's sales, product, and marketing teams, which contributed to the company becoming an industry leader on day one and ultimately a successful $185M merger in 2022.

What kind of sales enablement tools did Glantz Design create for Logistyx Technologies?

Glantz Design developed an engaging presentation to arm Logistyx's sales team with tools to sell their software and services. This presentation leveraged illustrative content with PowerPoint animations to effectively communicate the Logistyx story to their global team.

B2BLogistics

Logistyx Technologies

Logistyx Technologies: Glantz Design's Branding & Digital Launch Success

FEATURED WORK:

Simply put, Logistyx Technologies helps businesses reduce shipping costs, boost efficiency and enhance customer service. A newly formed company, Logistyx brought us in at the ground level to launch the new company. Over five years we led their sales, product, and marketing teams to a successful $185M merger with the e2open Saas platform in 2022.

How did Glantz Design approach naming and modular branding for Logistyx?

To start, we began a strategic and tactical exploration of company names, then developed the company’s brand identity. Knowing this new company would be the international leader in transportation logistics the day it launched, our branding needed to be bold, global and future-focused. Once the name was chosen, our team developed a fluid mark for Logistyx using a tangram, which allowed us to help tell their complex story with simple shapes.

How did Logistyx Technologies achieve market leadership through a merger?

When Logistyx launched, they were immediately the leader in their category. They were able to achieve this success with the merger of three companies, which this simple and dynamic teaser video showcases.

How did Glantz Design execute the digital launch of Logistyx's new brand website?

Simplicity was also our goal when it came to the user experience and design of the website. Understanding varied user personas was a key driver as we began this project. The sales team needed an up-to-date tool to showcase their solutions, and be applicable to businesses large and small, with varied journeys in over a dozen industries. The CMS and page structure needed to be user-friendly for the hands-on internal team, who would help develop the content for each major phase of this website over the next year.

How did Glantz Design create flexible wireframes for Logistyx's website?

Before the design phase of the website, we created a site map and user flow, followed by wireframes in which we fully collaborated with the client to go to market.

How did Glantz Design create sales presentations that sell for Logistyx?

Arming the sales team with tools to sell their software and services, we created an engaging presentation to help tell the Logistyx story. By leveraging illustrative content with PowerPoint animations, this deck helps their global team knock it out of the park. Note: Confidential content has been replaced with “Lorem ipsum”.

On day one of launching their company, Logistyx was the industry leader.

"The team at Glantz is the exact combination of left brain and right brain you need to create a smart, engaging dialogue with your audience. From end-to-end website design and development to email campaigns and print materials, they produce fabulous brand assets that are invaluable in generating new leads and retaining current customers."

Lisa Henthorn

VP Marketing and Communications

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Frequently Asked Questions

1 How did Glantz Design establish Logistyx Technologies' brand identity as a new market leader?: Glantz Design began with a strategic exploration of company names, then developed a bold, global, and future-focused brand identity for Logistyx. They created a fluid mark using a tangram to help tell the complex story of the company, which launched as an international leader in transportation logistics.
2 What was Glantz Design's approach to developing the Logistyx website for diverse business needs?: Glantz Design focused on simplicity in user experience and design, driven by an understanding of varied user personas. They created a website that served as an up-to-date tool for the sales team, applicable to businesses of all sizes across various industries, with a user-friendly CMS and flexible wireframes.
3 How did Glantz Design contribute to Logistyx Technologies' overall market launch and business growth?: Glantz Design was involved from the ground level to launch Logistyx, a company formed from the merger of three entities. Over five years, they led Logistyx's sales, product, and marketing teams, which contributed to the company becoming an industry leader on day one and ultimately a successful $185M merger in 2022.
4 What kind of sales enablement tools did Glantz Design create for Logistyx Technologies?: Glantz Design developed an engaging presentation to arm Logistyx's sales team with tools to sell their software and services. This presentation leveraged illustrative content with PowerPoint animations to effectively communicate the Logistyx story to their global team.