What was the project scope for the McCloud website design?

When you are an industry leader, you tend to have a LOT of knowledge. Our challenge was to design and build a website for McCloud that could tout that information without being overwhelming. In addition to a very deep site, this site is designed to be McCloud’s very best sales tool. With calls to action and activation areas throughout the site, potential customers are effectively being nurtured through a pre-sales cadence.

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What services did Glantz provide for the McCloud project?

Web
User Experience
Marketing Automation

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Frequently Asked Questions

1 How did Glantz design the McCloud website to function as a sales tool?

The McCloud website was designed to be McCloud’s very best sales tool. It features calls to action and activation areas throughout, effectively nurturing potential customers through a pre-sales cadence.

2 How did Glantz manage McCloud's extensive industry knowledge on the website?

Glantz's challenge was to design and build a website for McCloud that could tout their vast industry knowledge without overwhelming visitors. The solution involved creating a very deep site that effectively presented this information.

3 What specific services did Glantz provide for the McCloud website project?

For the McCloud project, Glantz provided services in Web User Experience and Marketing Automation. These services were integral to designing and building the website.

4 How does Glantz incorporate marketing automation into website projects like McCloud's?

In the McCloud project, Marketing Automation was a key service provided by Glantz. This helped in designing the site to effectively nurture potential customers through a pre-sales cadence, aligning with its function as a sales tool.

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