How did Glantz Design improve the user experience for Open Arms Solutions?

Glantz Design improved the user experience for Open Arms Solutions by redesigning and developing a new website with a streamlined user experience. This involved creating an improved information architecture to better serve their two distinct audiences: those seeking senior care and potential caregivers.

What was the approach to information architecture for Open Arms Solutions?

Glantz Design focused on improving the information architecture to better cater to Open Arms Solutions' two primary audiences: families seeking senior care services and individuals interested in caregiver roles. This redesign aimed to make the website more intuitive and accessible for both groups.

How did the website redesign for Open Arms Solutions address SEO?

The website redesign for Open Arms Solutions included an improved back end that was fortified for SEO. This strategic enhancement aimed to boost the website's visibility and performance in search engine results, contributing to increased traffic and awareness.

Did Glantz Design consider different target audiences during the website redesign?

Yes, Glantz Design specifically addressed two distinct audiences for Open Arms Solutions: individuals seeking senior care services for aging parents and potential caregivers looking for employment opportunities. The new website's design and information architecture were tailored to meet the needs of both groups.

Open Arms Solutions Website Redesign Case Study

What was the project scope for Open Arms Solutions' website redesign?

Open Arms Solutions is an award-winning expert in senior home care. They engaged the Glantz team to redesign and develop a new website to two very different audiences–those with aging parents looking for senior care services and potential caregivers to be recruited as employees.

The new website features an improved information architecture, streamlined user experience, and an improved back end that’s fortified for SEO.

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What services did Glantz provide for Open Arms Solutions?

Web
User Experience
Social Media

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Frequently Asked Questions

1 How did Glantz Design improve the user experience for Open Arms Solutions?: Glantz Design improved the user experience for Open Arms Solutions by redesigning and developing a new website with a streamlined user experience. This involved creating an improved information architecture to better serve their two distinct audiences: those seeking senior care and potential caregivers.
2 What was the approach to information architecture for Open Arms Solutions?: Glantz Design focused on improving the information architecture to better cater to Open Arms Solutions' two primary audiences: families seeking senior care services and individuals interested in caregiver roles. This redesign aimed to make the website more intuitive and accessible for both groups.
3 How did the website redesign for Open Arms Solutions address SEO?: The website redesign for Open Arms Solutions included an improved back end that was fortified for SEO. This strategic enhancement aimed to boost the website's visibility and performance in search engine results, contributing to increased traffic and awareness.
4 Did Glantz Design consider different target audiences during the website redesign?: Yes, Glantz Design specifically addressed two distinct audiences for Open Arms Solutions: individuals seeking senior care services for aging parents and potential caregivers looking for employment opportunities. The new website's design and information architecture were tailored to meet the needs of both groups.