How did Glantz improve the e-commerce user experience for Pelican Parts?

Glantz restructured Pelican Parts' website's e-commerce user experience. They evaluated the website's UX for e-commerce and articles, then crafted a strategy to enhance it.

What data analytics did Glantz use to inform their strategy for Pelican Parts?

Glantz crafted their user experience strategy for Pelican Parts based on HotJar and Google data analytics. This data helped them evaluate the website and create targeted in-site experiences.

What specific services did Glantz provide for the Pelican Parts project?

Glantz provided User Experience and Website Design & Development services for Pelican Parts. This involved evaluating the website's UX, crafting a strategy, and creating templated pages.

Pelican Parts UX Redesign: E-commerce Case Study

What was the project scope for Pelican Parts' website user experience?

Pelican Parts sells specialized performance and OEM-quality replacement parts for Porsche, BMW, Mercedes-Benz, MINI and other European cars. They serve DIY car fanatics with a wealth of information and parts for the at-home mechanic. We were tasked to evaluate their website’s user experience for e-commerce and articles.

Crafted a strategy for user experience around HotJar and Google data analytics
Created templated pages and multiple in-site experiences based on and catering to specific users
Consolidated communication efforts across all products

What services did Glantz provide for the Pelican Parts project?

User Experience
Website Design & Development

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Frequently Asked Questions

1 How did Glantz improve the e-commerce user experience for Pelican Parts?: Glantz restructured Pelican Parts' website's e-commerce user experience. They evaluated the website's UX for e-commerce and articles, then crafted a strategy to enhance it.
2 What data analytics did Glantz use to inform their strategy for Pelican Parts?: Glantz crafted their user experience strategy for Pelican Parts based on HotJar and Google data analytics. This data helped them evaluate the website and create targeted in-site experiences.
3 What specific services did Glantz provide for the Pelican Parts project?: Glantz provided User Experience and Website Design & Development services for Pelican Parts. This involved evaluating the website's UX, crafting a strategy, and creating templated pages.