What was the objective for Glantz Design's work on the Putterman Athletics catalog?

Putterman Athletics, a leading manufacturer of recreational products, sought a catalog for their 2018-19 offerings. The primary objective was to create a catalog that reflected the high caliber and prestige of their customized designs.

What was the creative strategy behind the Putterman Athletics catalog design?

Glantz Design drew inspiration from Putterman's core commitment to the players they serve, developing a sleek and minimalist design. This approach highlighted athleticism and prowess through dynamic black and white hero images against simple backgrounds. A tagline, "Setting the Stage for Greatness," was also developed to emphasize Putterman's mission.

How did Glantz Design visually represent Putterman Athletics' prestige in the catalog?

The catalog featured a minimalist design with dynamic black and white hero images. Inside pages cleanly presented products and capabilities, interspersed with spreads showcasing Putterman's work at prestigious venues like Wrigley Field and the U.S. Open’s Flushing Meadows.

Putterman Athletics Catalog Design Case Study

What was the project scope for Putterman Athletics' catalog design?

Putterman Athletics is the nation’s leading manufacturer of recreational products for athletic facilities. Their highly customized and expertly crafted designs serve as the backdrop to some of the premier professional, recreational, and collegiate arenas in the country.

To showcase their 2018-19 offerings, Putterman Athletics wanted a catalog that matched the caliber and prestige of their work. Drawing inspiration from Putterman’s core commitment to the players they ultimately serve, Glantz offered a sleek and minimalist design that spotlights athleticism and prowess through dynamic black and white hero images set against minimalist backgrounds. The inside pages cleanly present Putterman’s products and capabilities, and are interspersed with spreads highlighting their work at prestigious facilities like Wrigley Field and the U.S. Open’s Flushing Meadows. Finally, as a compliment to the catalog’s athlete-focused design, Glantz developed a tagline to emphasize Putterman Athletics’ mission and expertise: “Setting the Stage for Greatness.”

Experience the full catalog here.

The Putterman Athletics catalog theme focuses on the athlete, “Setting the Stage for Greatness.”

Catalog spreads feature prestigious facilities like Wrigley Field. Go Cubs!

What services did Glantz provide for this project?

Collateral
Communications

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Frequently Asked Questions

1 What was the objective for Glantz Design's work on the Putterman Athletics catalog?: Putterman Athletics, a leading manufacturer of recreational products, sought a catalog for their 2018-19 offerings. The primary objective was to create a catalog that reflected the high caliber and prestige of their customized designs.
2 What was the creative strategy behind the Putterman Athletics catalog design?: Glantz Design drew inspiration from Putterman's core commitment to the players they serve, developing a sleek and minimalist design. This approach highlighted athleticism and prowess through dynamic black and white hero images against simple backgrounds. A tagline, "Setting the Stage for Greatness," was also developed to emphasize Putterman's mission.
3 How did Glantz Design visually represent Putterman Athletics' prestige in the catalog?: The catalog featured a minimalist design with dynamic black and white hero images. Inside pages cleanly presented products and capabilities, interspersed with spreads showcasing Putterman's work at prestigious venues like Wrigley Field and the U.S. Open’s Flushing Meadows.