How does Glantz approach brand identity and website design for sensitive or specialized industries like healthcare?

Glantz develops brand identities and websites for specialized industries by focusing on a tone that balances confidence with creating a safe space for the audience. For Women's Pelvic Surgery Specialists, they created a direct name and dynamic logo, paired with a patient-centered website that normalized conditions through empathetic content and user experience.

What is Glantz's approach to user experience and content strategy to engage patients on a healthcare website?

Glantz prioritizes empathy and approachability in UX and content strategy for healthcare sites. They use symptom-focused "I statements" and real-world examples to describe conditions, avoiding clinical jargon. The approach includes dynamic imagery and interactions to communicate empowerment, and integrates social proof like testimonials based on user experience research.

How does Glantz ensure their website development projects are accessible to all users?

Glantz ensures website accessibility by testing designs and code against Web Accessibility Content Guidelines at A and AA levels, meeting ADA compliance standards. This includes optimizing for color contrast and legibility, using semantic markup, adopting keyboard navigation, and implementing ARIA/ALT tags.

How does Glantz leverage client success stories and social proof within a website's design?

Glantz integrates social proof into website design based on user experience research, recognizing its importance in building trust. For Women's Pelvic Surgery Specialists, they strategically placed comprehensive patient testimonials and ratings throughout the site, reinforcing credibility and empowering potential patients.

healthcare

Women’s Pelvic Surgery Specialists

Case Study: Empowering Women's Pelvic Surgery Specialists with Brand & Web Design

Launch Website

FEATURED WORK:

How did Glantz approach the name and logo for Women's Pelvic Surgery Specialists?

Women’s Pelvic Surgery Specialists is a medical group that treats urogynecological issues. The surgeons commissioned our team to launch their practice’s brand. The tone had to both assert confidence and create a safe space for vulnerability.

With that in mind, we started with a direct name that spoke to the doctors’ experience and rigor. We paired that with a dynamic, graphic mark that subtly represents womanhood.

A patient-centered digital experience

Women with pelvic health conditions often suffer from embarrassment and isolation. Our goal was to create a website that normalized their conditions and made clear that treatment is possible.

Empathy and approachability drove the website’s content and user experience. We eschewed the scary, clinical names for treatments on the home page. Instead, we favored symptom-focused “I statements” that described conditions with real-world examples.

How did Glantz visualize empowerment and possibility in the web design?

Imagery and interactions were used to communicate empowerment and possibility. Look at what happens when you hover over an “I statement” on the home page, for example. The arrow moves forward and outside the box, creating positive momentum and a feeling of breaking free.

The video at the top of the homepage also tells a story of strength and achievement. Each clip depicts a woman returning to the activities her pelvic condition made impossible. Through the treatments from Women’s Pelvic Surgery Specialists, each woman regained control of her body—and her life.

Our user experience research showed that many women first learn about pelvic health treatments through friends. As a result of that insight, testimonials and reviews became an important part of the site. We sprinkled a comprehensive set of patient quotes and ratings throughout the site. These points of social proof were backed up with details about and photography showcasing the practice’s technology.

Making care accessible to all

In addition to making women feel comfortable with the subject matter, we also made sure the site was usable for everyone, including those with vision or hearing impairment, cognitive problems, physical disabilities, and even the elderly. We tested the design and code to ensure that it met Web Accessibility Content Guidelines at the A and AA levels, the accepted standards for ADA compliance.

This means that the website is optimized for color contrast and legibility, uses semantic markup, adopted keyboard navigation, and ARIA/ALT tags amongst other things. Don’t just take our word for it, as we have tested it using a variety of online tools such as Google Lighthouse, AxeCoconut and WAVE.

“It's a beautiful and informative site, and the design and tone are just perfect, exactly what we would have hoped for. Thanks so much for the thoughtful and hard work. This site will help to make a lot of women feel more comfortable and seek our help.”

Dr. Roger Goldberg

Board certified surgeon in women’s pelvic medicine, obstetrics, and gynecology

Similar projects

Bila Solar

Reinventing a brand for a solar panel pioneer with decades of experience.

Center for Enriched Living

Creating an accessible digital experience that empowers people with intellectual and developmental disabilities and their families.

Let's work together

Is your brand ready to level up?

GET IN TOUCH

Frequently Asked Questions

1 How does Glantz approach brand identity and website design for sensitive or specialized industries like healthcare?: Glantz develops brand identities and websites for specialized industries by focusing on a tone that balances confidence with creating a safe space for the audience. For Women's Pelvic Surgery Specialists, they created a direct name and dynamic logo, paired with a patient-centered website that normalized conditions through empathetic content and user experience.
2 What is Glantz's approach to user experience and content strategy to engage patients on a healthcare website?: Glantz prioritizes empathy and approachability in UX and content strategy for healthcare sites. They use symptom-focused "I statements" and real-world examples to describe conditions, avoiding clinical jargon. The approach includes dynamic imagery and interactions to communicate empowerment, and integrates social proof like testimonials based on user experience research.
3 How does Glantz ensure their website development projects are accessible to all users?: Glantz ensures website accessibility by testing designs and code against Web Accessibility Content Guidelines at A and AA levels, meeting ADA compliance standards. This includes optimizing for color contrast and legibility, using semantic markup, adopting keyboard navigation, and implementing ARIA/ALT tags.
4 How does Glantz leverage client success stories and social proof within a website's design?: Glantz integrates social proof into website design based on user experience research, recognizing its importance in building trust. For Women's Pelvic Surgery Specialists, they strategically placed comprehensive patient testimonials and ratings throughout the site, reinforcing credibility and empowering potential patients.