How did Glantz Design improve the user experience and navigation for Altair Advisers' website?

Glantz Design implemented a "less is more" philosophy, simplifying navigation and content strategy to guide users through a curated journey. This focused on clarity, intrigue, and intentional next steps, incorporating elevated typography, smooth animations, and lifestyle imagery for deeper engagement.

What was Glantz Design's strategy for empowering Altair Advisers to manage their website content?

Glantz Design provided targeted WordPress training to Altair's marketing team, enabling them to independently and efficiently manage the website's backend. This allowed them to streamline news, updates, and diverse post types, shifting to a personal, team-first content platform and enhancing adviser visibility.

How did Glantz Design ensure brand consistency across Altair Advisers' digital and print materials?

Glantz Design developed comprehensive brand guidelines for typography, color, imagery, iconography, and accessibility. They also created a suite of PowerPoint templates with a custom icon library and designed various branded collateral like business cards and letterhead to maintain a cohesive visual identity across all touchpoints.

B2CFinance

Altair Advisers

Altair Advisers Case Study: Modernizing a Wealth Advisory Brand

Launch Website

FEATURED WORK:

Consistently ranked as one of the top independent wealth advisory firms in the nation by Barron’s, Altair Advisers came to us with hopes to modernize the firm’s entire visual communications ecosystem.

How did Glantz modernize Altair's website design and simplify its user experience?

Altair’s users became too used to digging through various pages of the website to find what they needed. They wanted to shift to embrace a “less is more” philosophy, guiding users through a highly curated journey that prioritizes clarity, intrigue, and intentional next steps, and that’s where Glantz stepped in.

With a simplified navigation and content strategy, the content is now clear and succinct, providing easy-to-find calls to action to connect with a team member. We also incorporated elevated typography, smooth animations, negative space, and lifestyle-driven imagery to support deeper engagement.

How did Glantz improve Altair's content and CMS management?

With targeted WordPress training, the Altair marketing team is independently and more efficiently utilizing the simplified website’s backend, shifting from an institutional focus to a personal, team-first content platform. They are now empowered to showcase their expertise by streamlining regular news and updates, matching the diverse post types like the monthly “Market Monitor” and annual thought leadership insight posts shown, while providing each adviser stronger professional visibility.

What presentation design system did Glantz create for Altair?

We designed a suite of PowerPoint templates paired with a custom icon library, making it easy for the Altair team to create polished presentations while maintaining brand consistency. The turnkey system allows content updates without sacrificing design quality and supports clear data visualization and infographic storytelling.

How did Glantz establish brand standards and accessibility for Altair?

In 2018, we rebranded Altair Advisers with a refined identity and cohesive collateral system. Our latest collaboration brings an updated logo and refreshed marketing materials to match the new website with a critical new focus: giving their advisers an independent voice.

To roll out the brand updates consistently, we developed comprehensive brand guidelines that established consistent typography, color usage, imagery, iconography, and accessibility standards. These guidelines empower every team member to produce high-quality content while preserving the firm’s refined visual identity.

What branded marketing materials did Glantz design for Altair?

To extend the refreshed identity beyond digital channels, we designed a complete suite of branded collateral including business cards, presentation folders, letterhead, stationery, and other client-facing materials that create a cohesive, premium brand experience at every touchpoint.

4.5B

9x growth in assets since the launch of the company in 2002

Glantz has been an integral partner to our firm for more than a decade, acting as a seamless extension of our marketing team. From our original brand redesign to our recent website refresh, their team continues to provide insightful guidance and exceptional creative support.

Anna Nichols

Director of Communications

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Frequently Asked Questions

1 How did Glantz Design improve the user experience and navigation for Altair Advisers' website?: Glantz Design implemented a "less is more" philosophy, simplifying navigation and content strategy to guide users through a curated journey. This focused on clarity, intrigue, and intentional next steps, incorporating elevated typography, smooth animations, and lifestyle imagery for deeper engagement.
2 What was Glantz Design's strategy for empowering Altair Advisers to manage their website content?: Glantz Design provided targeted WordPress training to Altair's marketing team, enabling them to independently and efficiently manage the website's backend. This allowed them to streamline news, updates, and diverse post types, shifting to a personal, team-first content platform and enhancing adviser visibility.
3 How did Glantz Design ensure brand consistency across Altair Advisers' digital and print materials?: Glantz Design developed comprehensive brand guidelines for typography, color, imagery, iconography, and accessibility. They also created a suite of PowerPoint templates with a custom icon library and designed various branded collateral like business cards and letterhead to maintain a cohesive visual identity across all touchpoints.