A reimagined brand identity system for Beacons Point, a San Diego-based video production company that captivates audiences with immersive storytelling and cutting-edge technology.

Beacons Point came to Glantz looking to rebrand themselves. Their goal was to differentiate from other B2B video production studios on the West Coast. They wanted a brand that exudes joy, energy, and cinematic impact. They needed to set themselves apart in a crowded industry.

Rebranding Beacons Point, a video production studio

The Beacons Point team was eager for a brand overhaul that represented their playful and energetic personality. To achieve this, we kicked off the project with a series of creative brainstorming sessions. We created mind maps and mood boards to explore a wide range of ideas and visual styles. We then discussed each style to ensure that every aspect of their new identity would reflect their unique character and vision.

The final result is a revolutionized brand identity that captures the essence of Beacons Point. It positions them as a vibrant, joyful, and impactful studio that stands out in the competitive landscape of B2B video production.

Launching eye-catching marketing collateral to attract B2B audiences

To unveil the new brand, we created custom video mail brochures that showcased Beacons Point’s reel of past work. These brochures captured the attention of potential B2B clients with immersive motion graphics. Additionally, we developed marketing collateral that is consistent with the new brand identity.

Designing and developing a cinematic web protfolio

Glantz also launched a new website to showcase Beacons Point’s upbeat portfolio. Together, we helped them simplify their content to the essential information users were looking for. The result was a short landing page website with a clear purpose: to showcase the work and generate leads.

Since the rebrand, Beacons Point has seen a notable boost in their market presence and client engagement. The complete marketing strategy positioned them as a leading B2B video production studio. Under the new brand, they are ready to captivate audiences with cinematic storytelling.