DSM Bio-based Products and Services is focused on impacting our world with advancements in ethanol production to meet the demands of the future. Before this division could make a full-lasting impact in the United States, they needed to introduce themselves to this market and to showcase the benefits of their scientific advancements.

  1. Crafted a strategy and budget that focused on more intimate trade shows, which zeroed in on their core target.
  2. Created an informational microsite that would serve as a landing page from outbound efforts.
  3. Extended integrated communication efforts across a host of collateral, event materials and digital executions.


User Experience

It all started with a tradeshow booth

Tradeshow Booth for IRFA Cocktail Reception

Wireframes guided our information hierarchy before we began design.

Wireframe for DSM eBoost website

The finished product? A fully responsive microsite optimized for mobile users

Laptop screen for DSM eBoost website

Finishing off with marketing collateral

Flyers for IRFA Cocktail Reception
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