DSM Bio-based Products and Services is focused on impacting our world with advancements in ethanol production to meet the demands of the future. Before this division could make a full-lasting impact in the United States, they needed to introduce themselves to this market and to showcase the benefits of their scientific advancements.
- Crafted a strategy and budget that focused on more intimate trade shows, which zeroed in on their core target.
- Created an informational microsite that would serve as a landing page from outbound efforts.
- Extended integrated communication efforts across a host of collateral, event materials and digital executions.