Project Scope

Pelican Parts sells specialized performance and OEM-quality replacement parts for Porsche, BMW, Mercedes-Benz, MINI and other European cars. They serve DIY car fanatics with a wealth of information and parts for the at-home mechanic. We were tasked to evaluate their website’s user experience for e-commerce and articles. 

  1. Crafted a strategy for user experience around HotJar and Google data analytics
  2. Created templated pages and multiple in-site experiences based on and catering to specific users
  3. Consolidated communication efforts across all products


User Experience
Website Design & Development

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Evanston, IL 60201

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