Pelican Parts sells specialized performance and OEM-quality replacement parts for Porsche, BMW, Mercedes-Benz, MINI and other European cars. They serve DIY car fanatics with a wealth of information and parts for the at-home mechanic. We were tasked to evaluate their website’s user experience for e-commerce and articles.
- Crafted a strategy for user experience around HotJar and Google data analytics
- Created templated pages and multiple in-site experiences based on and catering to specific users
- Consolidated communication efforts across all products
Website Design & Development