“Data geeks” is how (un)Common Logic unapologetically describes themselves. They do in spreadsheets, what we do with fonts, colors and graphics. So getting the chance to team up and showcase their capabilities was a treat.
As we dug into their very deep offering, we realized we needed to do two things: highlight their uncanny ability to discover insights within their clients’ data and show their prospective clients that they were anything but a commodity SEO/SEM shop.
Our design concept centers around the uncommon—a non-traditional left-hand navigation, content that features little known facts, and an engaging web experience that keeps drawing the user deeper into the site.
Our team charted the information architecture and sitemap to serve as a blue print for the entire website. This research and the resulting plan informed user experience and visual design decisions throughout the entire site.
Web Design & Development