(Un)Common Logic's website was in need of a complete redesign. Their unique personality guided every major strategic decision, from the playful copy to the eye-catching design.

“Data Geeks” is how (un)Common Logic unapologetically describes themselves. They do in spreadsheets what we do with fonts, colors, and graphics. So getting the chance to team up and showcase their capabilities was a treat.

Non-traditional Web Design for an unCommon Brand

As we dug into their very deep offering, we realized we needed to do two things: highlight their uncanny ability to discover insights within their clients’ data and show their prospective clients that they were anything but a commodity SEO/SEM shop. Our design concept centers around the uncommon—a non-traditional left-hand navigation, content that features little known facts, and an engaging web experience that keeps drawing the user deeper into the site.

Web Design Based on User Goals

Understanding varied user personas was a key driver as we began this project. For prospective clients coming from large and small businesses in over a dozen industries, we need to answer their immediate and deeper questions. And for the hands-on internal team, who would continue to add content, the CMS and page structure needed to be user-friendly.

Crafting a Seamless user Experience

Our team charted the information architecture and sitemap to serve as a blueprint for the entire website. This research and the resulting plan informed user experience and visual design decisions throughout the entire site.