How does Glantz approach a website redesign project, especially for a content-heavy site?

Glantz begins with information architecture (IA) and user experience (UX) design to restructure the sitemap and revitalize the user experience. For West Town Bank & Trust, this involved updating content formatting and migrating their domain to ensure a fast, secure, and maintainable site.

How does Glantz ensure a website redesign reflects a brand's unique identity and audience?

Glantz takes inspiration from existing brand elements, like the West Town Bank & Trust logo's angular shapes, to establish a dynamic tone. They integrate imagery and iconography that align with the brand's color palette and appeal to the primary audience, such as farmers and small business owners, while also meeting accessibility needs.

How does Glantz handle the technical migration and ongoing maintenance for a redesigned website?

As part of the redesign process, Glantz migrates the client's domain to their servers. This ensures the new site benefits from enhanced speed, security, and ease of maintenance, providing a robust foundation for online banking services.

How does Glantz ensure the redesigned website is user-friendly and accessible for diverse audiences?

Glantz focuses on revitalizing the user experience through sitemap restructuring and updated content formatting. For West Town Bank & Trust, they specifically ensured imagery and iconography blended with the existing color palette to establish an approachable style and met accessibility needs for their diverse client base.

BankingFinance

West Town Bank & Trust

West Town Bank & Trust Case Study: Website Redesign & Digital Transformation

Launch Website

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How did Glantz bring West Town Bank & Trust's banking into the Twenty-first Century?

West Town Bank & Trust is not your usual bank. They have been pushing the boundaries of business and personal banking since the 1920s, but were missing a website that showcases how they “think outside the bank.” They came to us with their classic West Town greens and one goal in mind: to make a content-heavy website feel as alive and exciting as their passion for helping businesses and individuals achieve their banking goals.

Adding Visual Interest with Creative Devices and Iconography

To start, we took inspiration from the angular shapes of the West Town Bank & Trust logo. By using these angles throughout the site, we were able to establish a tone that felt as dynamic and progressive as West Town’s mantra.

We then brought in imagery and iconography that blended well with the existing green color palette. This helped us establish a friendly and approachable style to best represent West Town’s primary audience of farmers and small business owners. Additionally, it ensured we met the accessibility needs required to properly serve West Town’s diverse client base.

What user experience and technical foundations did Glantz build for West Town Bank & Trust?

Since we were updating from an old site, we first had to restructure their sitemap to include a new breadth of services and revitalize the user experience. With an incredible amount of pages to migrate, we focused on establishing a solid foundation with wireframes that allowed West Town Bank & Trust to see how they could re-purpose any legal content. From there, we took the time to update the way the content was formatted for a better user experience. Lastly, we also migrated their domain to our servers to ensure the site would be fast, secure, and easy to maintain.

From day one, it was clear that Glantz’s approach to designing a website uniquely tailored to the products and services we offer was going to be thoughtfully executed. Our bank has really evolved from static to dynamic and purely bank-focused to forward-thinking in recent years, and this messaging simply could not have been achieved on our website without the help of Keith and his team. We frequently receive compliments on the aesthetics, simplicity and organization of our content.

Andrew Sheaffer

SVP Director of Marketing

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Frequently Asked Questions

1 How does Glantz approach a website redesign project, especially for a content-heavy site?: Glantz begins with information architecture (IA) and user experience (UX) design to restructure the sitemap and revitalize the user experience. For West Town Bank & Trust, this involved updating content formatting and migrating their domain to ensure a fast, secure, and maintainable site.
2 How does Glantz ensure a website redesign reflects a brand's unique identity and audience?: Glantz takes inspiration from existing brand elements, like the West Town Bank & Trust logo's angular shapes, to establish a dynamic tone. They integrate imagery and iconography that align with the brand's color palette and appeal to the primary audience, such as farmers and small business owners, while also meeting accessibility needs.
3 How does Glantz handle the technical migration and ongoing maintenance for a redesigned website?: As part of the redesign process, Glantz migrates the client's domain to their servers. This ensures the new site benefits from enhanced speed, security, and ease of maintenance, providing a robust foundation for online banking services.
4 How does Glantz ensure the redesigned website is user-friendly and accessible for diverse audiences?: Glantz focuses on revitalizing the user experience through sitemap restructuring and updated content formatting. For West Town Bank & Trust, they specifically ensured imagery and iconography blended with the existing color palette to establish an approachable style and met accessibility needs for their diverse client base.