Health and Psychosocial Instruments (HaPI) partnered with Glantz for a brand transformation and website project. As the most comprehensive online bibliographic database for measurement tools in the health and social sciences, HaPI needed a brand that was recognizable and memorable for all in the field, with an easily navigable website to match.
Our assignment was to modernize their brand identity and digital platform to increase market recognition and position the company for long-term success with future investors.
Website Design & User Experience Improvements
To significantly improve the user experience, we untangled confusing site navigation and replaced paper PDFs with trackable online forms while scaling subscriber leads. The dense content required a smart UX approach. By designing interactive how-to guides, scrolling cards, and downloadable assets, we organized critical information into flexible components that give users quick, intuitive access to everything they need.
By organizing complex information into digestible components, we positioned HaPI to capture new leads, attract more users, elevate brand equity, and maximize user experience.
Increased Brand Recognition
Early insights revealed a clear path to impact: simplify the brand identity around “HaPI.” Backed by strategic color archetypes, this refreshed visual hierarchy created a cohesive, trustworthy experience for users, while establishing the strong market recognition needed to drive subscriptions and maximize long-term enterprise value.
