Creating a fluid and effective user experience (UX) is both an art and a science.
When clients come to us with legacy sites, they often need more than just a face lift. They need a vastly improved user experience. That’s because over the past 5-10 years, user behaviors have influenced the design and functionality of website and visa versa. Visitors have come to expect a website that is simple to use, easy to navigate and largely intuitive. And while users prefer fewer clicks, website owners also want visitors to stay longer. How do we please both? Again, it’s an art and a science that we’ve applied to all four of the following website refreshes we’ve executed in the last quarter.
We were excited to partner with Tandem HR on redesigning their website to better communicate the experience and advantages that a Professional Employer Organization (PEO) can bring to a business. However, key to this re-design was allowing vastly different types of users to find the information they were seeking and the custom solutions Tandem HR offers to each audience. In addition, we also created a video to explain what a PEO does and how Tandem can help companies with their HR needs. Ever wondered what is a PEO?
Check it out here.
Lewis Floor and Home
As one of Chicago’s premier home finishings showroom, we needed to update the site to reflect their broad and contemporary offering. Lewis has expanded their offering into several new categories, and within each category, their offering is very deep. We created a site that could both inspire shoppers, but also quickly get them to the type of material they seek. Visitors can now easily navigate through the site with the mega-menu and custom-built galleries now display Lewis’ brand offerings for flooring, window treatments, and kitchen & bath tile. Looking for new flooring?
Browse their offering here.
When you operate a global software business, the scale of your offering can be overwhelming. Our job was to re-architect the Blue Software site to be user-focused rather than company-centric. We dramatically simplified the navigation and utilized a mega menu to allow users to quickly flow between Products, Solutions and Support. This simplicity in architecture allows for depth in content where users want it. Already, our clients are seeing a dramatic uptick in engagement from visitors.
See for yourself here.
Evanston Public Library
Just as a library houses thousands of books, the EPL website houses thousands of pages. Because so many patrons come to the website looking for such vastly different things, we needed to create a telegraphic menu system that would allow users to quickly find their way. Focusing on user needs and making librarian’s jobs easier, we pushed Catalog, Events, and basic info to the front, all while making navigation to fun sections like staff blogs, easy to find. Looking for a great read?
Check out the new site here.
Speaking of reading, have you read our last few blogs?
See what our interns found interesting while working at Glantz Design:
Does that space look intriguing?
Guess what, it’s our new forever home. We’re still settling in, but would love to give you a tour if you are in the neighborhood. We’ll buzz you up at 1881 Oak Avenue. Evanston, IL 60201
Finally, we are hiring for summer.
We are looking for one great up-and-coming designer to wear the temporary crown of summer design intern extraordinaire. If you know someone who would be great, have them contact us at firstname.lastname@example.org.