How did Glantz develop a brand identity for 120/80 that effectively communicates their digital marketing expertise?

Glantz designed a bold and eye-catching identity system for 120/80, starting with a logo that conveyed the company's focus on business health. This identity was extended to marketing collateral like letterheads and business cards, ensuring the brand stood out. The design aimed to make a strong first impression, reflecting 120/80's digital marketing and data analytics expertise.

What was Glantz's approach to designing the 120/80 website to highlight their data-driven digital marketing services?

Glantz developed 120over80.com to create a powerful and laser-focused first impression. The design, including imagery, colors, and fonts, was chosen to immediately convey 120/80's expertise in data-driven digital marketing for remarkable results. The website aimed to highlight the technical aspects of their business while maintaining personality and showcasing their passion for data.

How did Glantz ensure the 120/80 website provided a seamless user experience for their target audience?

Glantz began by understanding 120/80's users and complex offerings to craft a seamless web experience. They developed a sitemap to organize content, ensuring the technical aspects of the business were highlighted without losing personality. This approach helped appeal to their primary audiences and showcase 120/80's passion for data.

What types of marketing collateral and templates did Glantz create for 120/80, and how did they support their operations?

Glantz extended 120/80's brand identity by designing marketing collateral such as letterheads and business cards. They also created a variety of flexible templates for proposals, client audits, and result studies. These templates were designed to be extremely easy to use while maintaining visual impact, supporting 120/80's operational needs, especially for remote collaboration.

Digital Marketing

120/80

120/80 Case Study: Data-Driven Branding & Website Design

Launch Website

FEATURED WORK:

How did Glantz create a bold logo with a message for 120/80's brand identity?

120/80 is an Evanston-based startup with an expertise in digital marketing and data analytics. Their audience is quick and results-driven, so the logo had to be bold and striking on a first impression. Additionally, we set out to strengthen the integrity of the meaning behind the name. For the agency, it represents the overall health of a company that requires consistent upkeep to stay healthy—much like the ideal blood pressure for humans.

How did Glantz create an intro package and marketing collateral for 120/80's brand identity?

Using the newly-created logo, we extended 120/80’s identity system with marketing collateral. We designed letterheads and business cards that allowed the brand name to stand out. During this phase, we also started to develop ways to pack a punch with color and break away from grayscale with future materials.

What types of templates did Glantz create for 120/80's remote collaboration needs?

With the majority of the world working remotely during the global COVID-19 pandemic, templates were a must for a team that had to collaborate almost entirely through digital means. We made sure to account for all their needs (as well as follow our own rules), whether the templates were being used for proposals, client audits, or result studies. Our goal was to make them extremely easy to use without losing impact through its design.

Crafting a Data-driven Website

To tie it all together, every new brand needs a hub. That’s exactly what we set out to do with the development of 120over80.com. We create a striking first impression that felt powerful, objective, and laser-focused. The imagery, colors, and fonts used immediately told our users what 120/80 is all about: digital marketing that connects the dots for remarkable results.

Organizing Content for a Seamless User Experience

To craft a seamless experience on the web, we started by understanding their users and complexity of offerings. We then established a sitemap to serve as a compass for our teams to gather content. Right off the bat, we knew it was important to highlight the technical side of the business without losing personality. By doing so, we were able to appeal to primary audiences while showcasing 120/80’s passion for data. In the end, the fruits of our labor paid off as the carefully crafted user experience continues to help Sonny Sultani take his startup to new heights despite the COVID-19 global pandemic.

I have had the unique opportunity to have used several web design agencies around Chicago. Some that even charge as high as 6 figures (these guys were not nearly as high as that), and what I loved most about Glantz is that they seem to genuinely care about their clients. They will ALWAYS go the extra mile and are very good at understanding brand communication in a way that a marketing agency would. In the last month, I have received several compliments on our branding and our Enterprize clients have taken notice on how we are maturing as a company.

Sonny Sultani

Founder / CEO

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Frequently Asked Questions

1 How did Glantz develop a brand identity for 120/80 that effectively communicates their digital marketing expertise?: Glantz designed a bold and eye-catching identity system for 120/80, starting with a logo that conveyed the company's focus on business health. This identity was extended to marketing collateral like letterheads and business cards, ensuring the brand stood out. The design aimed to make a strong first impression, reflecting 120/80's digital marketing and data analytics expertise.
2 What was Glantz's approach to designing the 120/80 website to highlight their data-driven digital marketing services?: Glantz developed 120over80.com to create a powerful and laser-focused first impression. The design, including imagery, colors, and fonts, was chosen to immediately convey 120/80's expertise in data-driven digital marketing for remarkable results. The website aimed to highlight the technical aspects of their business while maintaining personality and showcasing their passion for data.
3 How did Glantz ensure the 120/80 website provided a seamless user experience for their target audience?: Glantz began by understanding 120/80's users and complex offerings to craft a seamless web experience. They developed a sitemap to organize content, ensuring the technical aspects of the business were highlighted without losing personality. This approach helped appeal to their primary audiences and showcase 120/80's passion for data.
4 What types of marketing collateral and templates did Glantz create for 120/80, and how did they support their operations?: Glantz extended 120/80's brand identity by designing marketing collateral such as letterheads and business cards. They also created a variety of flexible templates for proposals, client audits, and result studies. These templates were designed to be extremely easy to use while maintaining visual impact, supporting 120/80's operational needs, especially for remote collaboration.