Simply put, Logistyx Technologies helps businesses reduce shipping costs, boost efficiency and enhance customer service. A newly formed company, Logistyx brought us in at the ground level to bring this global leader to market. To start, we began a strategic and tactical exploration of company names, then developed the company’s brand identity. Knowing this new company would be the international leader in transportation logistics the day it launched, our branding needed to be bold, global and future-focused.
Once the name was chosen, our team developed a fluid mark for Logistyx using a tangram, which allowed us to help tell their complex story with seven simple shapes.
Simplicity was also our goal when it came to the user experience and design of the website. Understanding varied user personas was a key driver as we began this project. The sales team needed an up-to-date tool to showcase their solutions, and be applicable to businesses large and small with varied journeys in over a dozen industries. The CMS and page structure needed to be user-friendly for the hands-on internal team who would help develop the content for each major phase of this website over the next year.
Visit Logistyx and learn about the world of transportation technology!