MightyFix is a $10 monthly subscription service by the retail company MightyNest, helping people live a healthier lifestyle by making small changes in the home.Launch Website
Our team worked to strengthen MightyNest’s e-commerce marketing efforts by developing a consistent brand system, enhancing users’ online experience, creating a dynamic package for their mailed goods and designing engaging follow up email communications.
Subscription Kit Identity System
Throughout every MightyFix member’s journey, they receive communications to guide them through the next step of making their home a healthier place. This includes members’ only promotions and holiday gift subscriptions featuring a custom gift box designed by our team. Many of us have fallen in love with the service, have become members, and given memberships as gifts! Our team started the design process by creating moodboards, working swiftly on an overall style for MightyFix. We were able to iterate and test various photography styles, typography treatments, and color palettes to determine the right fit for their target market, evolving our moodboards to nail the right design approach before we moved into website design. During this phase we developed a new logo for MightyFix, building upon their existing logo with the addition of a bird’s nest, or, in other words—a home.
Mobile-First Product Promotions
MightyFix members are shopping via mobile 75% of the time, so our landing page mockups have to be built mobile-first before a full desktop design to ensure a smooth experience. Working directly with their development team, we iterate on design styles and components for their numerous landing pages that are A/B tested to understand the best language, call to action placement, and images to create a new shopping experience for the curious—or current—MightyFix member. We have helped their team develop landing pages for the primary MightyFix page, collections of products, safe-body care campaigns and holiday gift subscriptions.
Engaging Social Media Ads
To promote their unique products, we developed a series of animated ads for Facebook that show the environmental impact in quick and digestible bites of information.