How do you design a website to effectively serve multiple distinct user groups?

We improve user experience by deeply analyzing content and streamlining the sitemap for each primary audience. For Questco, this involved recommending page structure changes and identifying strategic entry points to keep prospective clients, current clients, and employees engaged.

How do you approach enhancing an existing brand through a website redesign?

We focus on enhancing the brand tone without reinventing it, ensuring strong recall with existing clients. This is achieved through techniques like updating color schemes, maintaining key brand elements such as gradients, and incorporating customized illustration libraries to convey a friendly yet professional attitude.

What kind of CMS do you implement, and how does it support our marketing team?

We implement user-friendly Content Management Systems like WordPress, as demonstrated with Questco. This provides flexible page templates and components, enabling your marketing team to easily add and manage new content independently.

How can a website redesign help our B2B company expand its national presence?

A strategic redesign can position your company as a national contender by clearly educating early-funnel clients on your full spectrum of services. For Questco, the new site became a comprehensive hub for both prospective and returning clients, effectively portraying their two-fold focus and breadth of HR solutions.

B2BHR Services

Questco

Questco Website Redesign: Elevating Outsourced HR Solutions

Launch Website

FEATURED WORK:

Questco wanted a site redesign that would catapult their regional business into a national contender in outsourced HR solutions for mid-sized businesses nationwide. They also needed to add an easy-to-use Content Management System (CMS) so their marketing team could easily add new content to the site. Our solution is both humanistic and technological in tone to effectively portray Questco’s two-fold focus. The new site educates prospective clients on Questco’s breadth of HR solutions and a is hub for returning clients to log into their accounts or browse Questco’s extensive library of resources.

Redesigning the new Questco website

Since 1989, Questco has distinguished itself as a flexible provider of outsourced HR solutions to help mid-sized businesses grow quickly. It was imperative that we enhance their brand tone without reinventing it. We used four design techniques to accomplish this on-brand transformation:

Switching the site’s color scheme from heavy, dark colors, to light, approachable ones. This helped us better convey Questco’s friendly brand attitude and position them as an attractive provider for mid-sized businesses.
Maintaining but updating the classic Questco gradient for its strong recall with existing clients and associations with the technological side of the business
Tying it all together with a customized illustration library full of reusable lively visuals
Streamlining the information on the site to more quickly educate prospects and clients

How do we account for various user experiences in website design?

One of our primary goals for this site was to improve the user experience of our three primary audiences:

Prospective clients who are in need of HR services and researching potential partners.
Current clients seeking an answer to a question about their current plan or technical assistance.
Worksite employees with an urgent question, often related to benefits.

In order to best serve these identified audiences, we took a deep dive into their content and streamlined the structure for their sitemap. As a result, we were able to recommend necessary changes to page structures, expose any gaps in existing content, and identify strategic entry points that help users stay engaged and quickly find the information they need.

Creating a Hassle-free CMS with WordPress and Hubspot

With a highly active Questco marketing team, we knew how important it would be for Questco employees to easily add new content to the site. By using the WordPress Content Management System (CMS), we created flexible page templates and components for their team to use when making content additions. We also partnered with HubSpot to integrate and migrate marketing and service tools from the old site in ways that would seamlessly blend in with the new site design.

We have a complex, broad offering set and compete in an industry that sometimes struggles to define itself, let alone provide resonant points of differentiation. The Glantz team took the time and brought the expertise to really understand our challenges and opportunities. The finished product reflects the team’s sophisticated thinking, and we now stand out with compelling visuals and sophisticated design that helps us showcase our humanity and skill in providing exceptional HR support to small and midsized businesses. Communication with Glantz was exceptional, and we finished on time and on budget. Really, this was a great experience for us.

Jason Randall

CEO

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Frequently Asked Questions

1 How do you design a website to effectively serve multiple distinct user groups?: We improve user experience by deeply analyzing content and streamlining the sitemap for each primary audience. For Questco, this involved recommending page structure changes and identifying strategic entry points to keep prospective clients, current clients, and employees engaged.
2 How do you approach enhancing an existing brand through a website redesign?: We focus on enhancing the brand tone without reinventing it, ensuring strong recall with existing clients. This is achieved through techniques like updating color schemes, maintaining key brand elements such as gradients, and incorporating customized illustration libraries to convey a friendly yet professional attitude.
3 What kind of CMS do you implement, and how does it support our marketing team?: We implement user-friendly Content Management Systems like WordPress, as demonstrated with Questco. This provides flexible page templates and components, enabling your marketing team to easily add and manage new content independently.
4 How can a website redesign help our B2B company expand its national presence?: A strategic redesign can position your company as a national contender by clearly educating early-funnel clients on your full spectrum of services. For Questco, the new site became a comprehensive hub for both prospective and returning clients, effectively portraying their two-fold focus and breadth of HR solutions.